Strands of Genius: Join DoubleVerify and Genius Steals to Discover the Power of Attention Measurement
Guest curated by Double Verify
Each year we aim to highlight 50 creative thinkers that have inspired us by giving them the opportunity to guest curate this newsletter, Strands of Genius. This edition is guest curated by the team at DoubleVerify.
:: LEARN MORE ABOUT DOUBLEVERIFY AND THEIR UPCOMING WEBINAR ON ATTENTION MEASUREMENT ::
The average person is now estimated to encounter between 6,000 to 10,000 ads every single day – making it more complicated than ever for advertisers to capture audience attention. On April 14th at 12pm ET, Genius Steals and the Global Quality & Performance Measurement Company DoubleVerify will host a webinar exploring the rising importance of attention measurement in digital advertising. DoubleVerify pioneered digital ad verification over a decade ago, and now authenticates media quality and powers performance for the world's largest brands, platforms and publishers. The session will feature an introduction to the topic of attention, followed by a lively panel discussion featuring Zoe Soon from the IAB, DV's CMO Dan Slivjanovski, and Managing Director of the Americas Gian LaVecchia, alongside the Genius Steals team, to dive into questions like:
How do we measure Attention in a privacy-conscious world?
How can advertisers use attention metrics to measure and improve campaign performance?
How can attention measurement evolve into an industry-wide currency in the future?
Join us as we seek to answer the questions above, and uncover how advertisers are harnessing the power of attention measurement to drive results.
Register Here :https://doubleverify.com/harnessing-the-power-of-attention/
To learn more about how advertisers are using Attention Measurement, check out the links below.
Editor’s Note (Team Genius Steals): We have a very close friend who works at DV and we’ve been delighted to get to know them better as a company as we prepare for this upcoming Attention event!
:: THE LINKS ::
THE FUTURE OF PERFORMANCE MEASUREMENT
HOW ATTENTION METRICS ARE TRANSFORMING DIGITAL MEDIA OUTCOMES
Today, an average person encounters between 6000-10,000 ads per day. To win over audience attention, advertisers need to know if their messaging is resonating. Click here to watch how advertisers are using DV Authentic Attention™ to measure key exposure and engagement metrics including time in-view, page real estate, hovers, quartile completions, interactions like volume adjustment and more — all within a privacy-friendly environment that does not rely on third-party cookies. (DoubleVerify)
HOW DV AUTHENTIC ATTENTION HELPED VODAFONE PREDICT BUSINESS OUTCOMES
Vodafone, a leading telecommunications company in Europe and Africa, wanted to measure and optimize the performance of its digital ad campaigns using a metric that correlated with actual business outcomes. Click here to read how DV Authentic Attention™ helped Vodafone compare holistic performance between DSPs, device types, delivery sites and, most importantly, allowed them to easily optimize their campaigns to drive qualified traffic and sales conversions. (DoubleVerify)
:: DOUBLE VERIFY & GENIUS STEALS ::
Join us on April 14th at 12p ET by registering here: https://doubleverify.com/harnessing-the-power-of-attention/
We hope to see you on April 14th!
The Team at Double Verify
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It's called Genius Steals because we believe ideas are new combinations and that nothing can come from nothing. But copying is lazy. We believe the best way to innovate is to look at the best of that which came before and combine those elements into new solutions.
Co-Founders Faris & Rosie are award-winning strategists and creative directors, writers, consultants and public speakers who have been living on the road/runway since March 2013, working with companies all over the world. Our Director of Operations is nomadic like us, our accounting team is based out of Washington, our company is registered in Tennessee, and our collaborators are all over the world. Being nomadic allows us to go wherever clients need us to be, and to be inspired by the world in between.
Hit reply and let’s talk about how we might be able to work together :)