Strands of Genius: Spend Z - Gen Z Changes Everything
featuring: a research report
Welcome to the Bonus edition of Strands of Genius! On Fridays, we’ll be sharing a research report. Thanks for being along for the ride. Oh and by the way, you look great today :)
:: STEAL THIS THINKING | RESEARCH REPORT ::
For decades, retailers and manufacturers alike have analyzed generational spending to uncover key insights into what (and how) consumers around the world purchase. Every generation is comprised of unique attributes and shared values, which, over time, translate into generational spending patterns that differ from prior generations. The study of these spending patterns assists organizations in pulling in new cohorts of customers while making proper downstream investments to build early loyalty – loyalty that could help sustain revenue today, tomorrow, and long into the future.
While both retailers and manufacturers say capturing down-market spend is a top priority, the vast majority of organizational resources are directed toward capturing today’s dollars.
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faris & rosie | your friends over at geniussteals.co
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