Strands of Genius: Stressed Minds Are More Decisive, Media Literate Conspiracy Theorists, The Paradox of Luxury
plus: a new look since last year, our thoughts on cohabitation, a picture of Faris wearing animal print, and a life motto for your consideration
WRITING FROM | Greenville, SC
WORKING ON | contracts & proposals for 2020
LOOKING AHEAD
Jan 13-31: Greenville, SC
Jan 18-21: Charlotte, NC (Rosie)
Feb 1-15: Nashville, TN
March 4-6: London, UK | Big TV Festival
:: ICYMI | WHAT’S NEW & WEEKLY GRATITUDE ::
Hiya! Rosie and Faris here. Hope that all of you had an incredibly wonderful holiday season, whatever that looked like for you! We hung out in Nashville with Rosie’s fam, before heading to Greenville, SC for New Year’s Eve celebrations with our friends Rachel & Mike. Now we’re hanging with them, doing a friends health retreat of sorts. More on that below. You’ll notice we’ve got a new look going on — it’s intentional! We’ve been paying attention to Substack and what they’ve been up to for over a year now. At the same time, we’ve been lamenting the frequent price increases over at MailChimp. The truth is, their service is great — We just don’t need the kind of bells and whistles that we’re paying for.
This week, we’re especially thankful for:
cuddles from our niece & nephew, re-watching the second season of Fleabag, aged rum, quality time spent with blood family and chosen family, trippy nature, crockpots, The Golden Compass (Rosie just read the first book of the trilogy and afterwards we watched the show. Both are awesome!), Greenville Yoga, and this incredibly warm weather (y’all! it was 72 degrees in Greenville yesterday!)
:: THE LINKS ::
STRESSED MINDS ARE MORE DECISIVE
Studies show that if you see positive content on social media, you’re much more likely to create positive or uplifting content. But unfortunately the same is true about negative content. When we’re in good moods and presented with bad news, we can usually focus on the positive. However, when we’re already stressed and presented with any bad news -- even bad news that’s not relevant to us -- we become incredibly focused on it. Why? Learn more about the neural switch and why contagious emotions are key. (AEON)
WHAT IF CONSPIRACY THEORISTS ARE TOO MEDIA LITERATE?
Revolution Q is a new 500 book trying to catalogue and explain the garbled, protean conspiracy known as QAnon. With such misinformation rife everywhere, sensible people cry for media literacy. But aren’t skepticism and forensic investigation and analysis not also the tools of the conspiracy theorist? As researcher dana boyd said, “Fundamentally, it is a form of critical thinking that asks people to doubt what they see. And that makes me nervous.” (Outline)
THE PARADOX OF LUXURY
Faris’ column last month looks at the challenges of balancing fame and exclusivity for luxury brands in light of Tiffany’s acquisition by LVMH. How does Louis Vuitton maintain its position as the world’s most valuable luxury brand and what does a Prada x Adidas sneaker collaboration say about luxury’s new approach to digital. (Admap WARC)
:: WHAT WE’RE THINKING ABOUT: COHABITATION ::
We’re starting our year by spending a month living with our friends Rachel & Mike in Greenville, SC. For the past several years, we’ve spent several weeks co-habitating each year, and it’s something that all four of us look forward to. It’s unusual for couples, especially married couples, to choose to have roommates (outside of kids, at least) — but y’all. It’s so much fun.
This year, the four of us are taking a month off of drinking while doing Whole 30. Diet changes can be tough, even with a partner in crime. But with three, it feels more than manageable — actually fun. Between the four of us, we can share responsibilities. I (Rosie) love the menu planning & grocery listing. We goof off and joke as we tackle Costco, Trader Joe’s and Publix together on a Sunday. Faris and I tend to tackle dinners, since we have a flexible work schedule, and Rachel and Mike tend to clean.
We sit down for meals together, and for games of Mario Kart. When you’re not drinking on your own, being social can be tough: You start to see how many social outings revolve around drinking. Instead, we go to yoga together, and take walks. We play boardgames, and sit out in the back yard talking and drinking LaCroixs. It feels like a health retreat, except it costs less than our normal life, and we’re allowed to binge on Netflix, too.
And it feels like summer camp, where you cram a year’s worth of friendship into a month. Over dinner, it can be hard to get beyond the basics: How’s the job? What’s new with the family? And the basics are important. But when you are sharing a living space with someone, you have so many opportunities for depth of conversations — to talk about aging parents or grandparents, siblings and their families, longer term life goals, hopes & fears.
Rosie’s sister, Lillian, and her husband, Jason have been co-habitating with another couple for 5 years now. The big difference? They’ve got 5 kids between them! After the two families rented a place together for a couple of years and loved it, they ended up buying a home together. They’ve got two kitchens, and two separate living areas, but the kids claim it all. They cook dinners for each other, babysit for each other, offer parenting tips and life hacks. Yes, there are still occasional disagreements about paint colors or storage, but the benefits far outweigh the costs.
While sharing a space with another couple might be intimidating to some, we’ve found it inspiring. We find ourselves walking around in our underwear a bit less, but hey, a small price to pay to live the dream ;)
:: AND NOW… A PHOTO & A LIFE MOTTO ::
Here’s Faris posing wearing a Christmas present from Rosie’s mom Judy (yes, she picked those threads without any support) and with a Christmas present from Rosie: tombstone by Mr. Bingo with one of our life mottos: Don’t forget to have fun. Or as we often say, “It won’t be any good, if it isn’t any fun.”
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know. Getting to meet like-minded folks is one of the best parts of living nomadically, so please let us know if you see if we'll be in a city near you :)
rockON,
faris & rosie & ashley | your friends over at geniussteals.co
@faris is always tweeting
@rosieyakob hangs out on instagram
@ashley also writes for deaf, tattooed & employed
Know someone who could use some inspiration in their inbox? Send ‘em our way!

It's called Genius Steals because we believe ideas are new combinations and that nothing can come from nothing. But copying is lazy. We believe the best way to innovate is to look at the best of that which came before and combine those elements into new solutions.
Co-Founders Faris & Rosie are award-winning strategists and creative directors, writers, consultants and public speakers who have been living on the road/runway since March 2013, working with companies all over the world. Our Director of Operations is nomadic like us, our accounting team is based out of Washington, our company is registered in Tennessee, and our collaborators are all over the world. Being nomadic allows us to go wherever clients need us to be, and to be inspired by the world in between.
Hit reply and let’s talk about how we might be able to work together :)
SPEAKING
We're currently booking speaking gigs for the year.
Check out full descriptions and key learnings from our talks on here:
http://bit.ly/TalkDescriptions2019
If you're pitching us to others, here's a handy press kit:
http://bit.ly/GeniusStealsPressKit2019