Strands of Genius: The MCU in Song, Quantum Advertising, Cypress Hill Brings The Simpsons to Life
Plus: Mr World!
WRITING FROM | Chattanooga, TN
WORKING ON | workshop, mind and body and spirit
LOOKING AHEAD
July 7-23 | Chattanooga, TN
July 24-27 | Isla Mujeres, MX
July 29-Aug 13 | Chattanooga, TN
Aug 15-18 | Charlotte, NC
Aug 18-?? | Chattanooga, TN
:: WHAT’S NEW & WEEKLY GRATITUDE ::
This past weekend we got to go back to the mountains and finish cleaning up after the anniversary party — It’s a lot of laundry to tackle sheets and towels for 12 beds! Then, we opted to stay the night on Sunday night because we couldn’t be motivated to leave. Faris’ head is a bit all over the place (have you seen the news? I know, right?!) and he has started endlessly listening to Hamilton again. We did some adulting and got to the eye doctors and got glasses. Post about 45, Faris’ eyesight is noticeably less good, as apparently is the case in general. So it goes. The place was called EyeGlass World (imagine the e and g in a ligture that looks like glasses and they had a brand mascot called Mr. World.
The very nice person who helped us close our transaction found my fascination with the brand hilarious and confided in us that he found the mascot confusing because his head is a world so he has no ears or nose so, well, how do the glasses stay on?
Anyway, stay shady, friends.
This week, we’re especially thankful for:
Eric&Erin&Noodles, Wholemeal crew, Rosie more than ever, Dorsey, everyone who is recovering from COVID atm (I know right?!), playing Sagrada, a dice and stained glass board game, some Wingspan & YOU.
:: THE LINKS ::
SIMPSONS DID IT (AGAIN)
Our dear friends Ronan&Antonia went to see Cypress Hill play the classic Black Sunday album with the London Symphony Orchestra last week. Like everything else this was predicted / influenced into existence by The Simpson - in this case 28 years ago. “ICYMI ... the group announced Wednesday, it will play their “Black Sunday” album in its entirety with the symphony at London's iconic Royal Albert Hall -- and yes, they give full credit to "The Simpsons." (TMZ)
QUANTUM ADVERTISING
With the emergence of AI type ads things people are talking about media and creative as a science. What kind of science would that be? Faris says quantum and suggests that’s why we misunderstood the idea of managing what we measure. “Anyway, if advertising is to be considered scientifically, the appropriate framing here is likely quantum, at whatever level of metaphorical abstraction you are comfortable with. Customers are constantly coming in and out of the market randomly from within a total universe (as do virtual particles, which aren’t virtual like VR but because they exist for a miniscule amount of time, and yet they can interact with the existing system in measurable ways before they vanish).“ (WARC)
AGATHA RECAPS THE ENTIRE MCU IN SONG
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:: MR SUPER WORLD ::
He has a cape! But no nose, ears, or eyes.
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know.
rockON,
faris & rosie | your friends over at geniussteals.co
(still want more? @faris is still “tweeting” while @rosieyakob prefers instagram stories)
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It's called Genius Steals because we believe ideas are new combinations and that nothing can come from nothing. But copying is lazy. We believe the best way to innovate is to look at the best of that which came before and combine those elements into new solutions.
Co-Founders Faris & Rosie are award-winning strategists and creative directors, writers, consultants and public speakers who have been living on the road/runway since March 2013, working with companies all over the world. We have a distributed team ourselves, an accounting team is based in Tennessee where our company is registered, our admin extraordinaire is based in Playa del Carmen, and our collaborators are all over the world. Being nomadic allows us to go wherever clients need us to be, and to be inspired by the world in between.
Hit reply and let’s talk about how we might be able to work together :)