Strands of Genius :: The New Dot Com: Online Advertising, Hollywood Nice Guys, Learn The Right Lessons
ASHLEY IS WRITING FROM
Los Angeles, CA
WORKING ON
Ad:tech talk and debate topics
UP NEXT:
Nov 12-24: Auckland, NZ
Nov 24-Dec 4: Honolulu, Hawaii
Dec 5-9: Los Angeles, CA
Dec 9-12: Nashville, TN
Dec 12-19: Beersheba Springs
Dec 20-22: Atanta, GA
Dec 23-30: Nashville, TN
Dec 31-??: Greenville, SC
LOOKING AHEAD
Nov 14: ad:tech [Auckland, NZ]
SPEAKING
We're currently booking speaking gigs for 2020! If you're at all interested in collaborating, check out full descriptions and key learnings from our talks on here:
http://bit.ly/TalkDescriptions2019
If you're pitching us to others, here's a handy press kit:
http://bit.ly/GeniusStealsPressKit2019
NEW CLIENTS
We're not accepting any more clients for 2019, but if you're looking for training, workshops, or strategic support in 2020, please get in touch: hello@geniussteals.co
THE WORD | THESE BRIEF BITS OF INBOX INSPIRATION BROUGHT TO YOU BY...
Tacos, tacos, and more tacos from Mexico City; delicious fine dining at Pujol, some silly escapades on the boats of Xochimilco, Maria's birthday dinner, reggaeton at Cafe Paraiso, masterful hosting by Claire, family style shares at Maximo Bistrot, and countless memories with my wonderful travel family!
WHAT WE'RE THINKING ABOUT | TRAVEL WELLNESS
Ashley, here. As many of you know, I'm also nomadic, so I'm piggy-backing off of what Faris and Rosie had to say about travel wellness.
I was just recently in a bit of an opposite boat from them. I was in Mexico City where it's not super easy to stay healthy given the abundance of delicious tacos and some skepticism towards washing and eating lettuce and other veggies due to water issues.
Rosie and Faris mention the difficulty of travel days. Now, my travel friends and I always admit up front that travel days are cheat days. When crossing timezones and engorging on lounge eats, you often consume more than is probably necessary. Sure, fasting might help with jetlag, but when you travel as often as we do, you have to do what feels right for you. If that's eating whatever's in sight, do you, boo!
Each time you go somewhere new, there are always adjustments. Most of us endure some stomach uneasiness, but that's the price of being able to live on the road. Instead of going out to eat all the time, I try to balance things out by cooking at home or finding a nearby gym to workout from -- simple ways to maintain a sense of normalcy and routine while traveling.
It's all about learning to accept this as a lifestyle and not a vacation - that means being okay in indulging in the local culture or staying at home to Netflix and chill. We don't need to live in fast forward or do what the people around us are doing all the time.
"The best minds of my generation are thinking about how to make people click on ads."
- former Facebook engineer
The New Dot Com: Online Advertising
#OnlineAdvertising #DigitalAds #ScienceNotArt
2018 saw $273 billion spent on digital ads globally. Most of those ads were purchased from Google and Facebook. It's become a numbers game. Hard data didn't use to exist. Advertising was an art, not a science, but what do we really know about the effectiveness of digital advertising? ::THE CORRESPONDENT::
Mr. Nice Guy
#MrRogers #TomHanks #HollywoodNiceGuys
In today's world, it seems we find more unpleasant people than pleasant people. Tom Hanks is playing Mr. Rogers in the upcoming film, "A Beautiful Day in the Neighborhood". Turns out Hanks is nearly as good and friendly as his 'character'. This journalist goes on quite an adventure with the actor and dissects how opposite he is from many in Hollywood and why we need more people like him. ::THE NEW YORK TIMES::
ICYMI: Learning the Right Lessons From Adidas
#BalancedMedia #Structures #Incentives
Adidas’ global media director bravely spoke about their mistake in over-investing in digital and performance marketing and under investing in brand. So far, so obvious. The real question is why? Faris wrote this article for the Economic Times of India to see if we can learn something more interesting about the organizational conditions that lead to such decisions. ::ECONOMIC TIMES BRAND EQUITY::
The gondola-like boats of Xochimilco
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know. We always love getting to meet like-minded folks, so please let us know if you see if we'll be in a city near you :)
rockON,
rosie & faris & ashley, geniussteals.co
@rosieyakob / @faris / @ashley
HIT REPLY & LET'S TALK ABOUT HOW WE CAN WORK TOGETHER.
STILL WANT MORE?
In March of 2013, Rosie & Faris left NYC. They've been #OutOfOffice for 6 years & counting. Want more on the nomad lifestyle? Check out Technomadix.co
Want to collaborate with Rosie and Faris? They are a husband and wife team that consult, speak, write, teach, strategize, facilitate & generally play well with others. You should definitely get in touch.
