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Tony Blow's avatar

Building a bit on Sharon’s comment … I think I see two different motivators for this quiet quit behaviour (and it’s a delight to see something that’s been on my mind for months/years getting a name - makes it feel more real).

I think there’s a big-picture shift in attitudes, especially with younger creative professionals, towards not overworking and overdelivering simply because it feels wrong. On a gut level, it feels like exploitation - and in our hyperconnected world where everybody realises that it’s happening across the entire industry, there’s a natural backlash. And more of a care for, well, self care.

Then there’s the old hands, like me (and, it seems, like Sharon. Hi Sharon!) Those who have given too much for too long and have just had enough. I’ve quit agencies in the past when I’ve had enough of watching my own burnout buy houses for the partners. And I’m about to have a very serious discussion with my current MD about expectations versus reality and what’s tenable for me versus what’s not. Because frankly I’m not being paid enough to give 200% - and that’s literally my current time commitment versus the hours I’m paid for. I’m not sure how many more years I can keep it up for, but there’s still 20 years to go on my mortgage …

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Sharon's avatar

Hi Rosie. Loved & completely related to your thoughts of quiet quitting (and my brain works more like yours than Faris's - I'm very envious of people who can organise their thoughts so logically).

After 25+ years working in big marketing depts, ad agencies and research agencies, and doing everything over and above, I eventually broke. I was so burnt out that I could no longer do my job well. The agency, for whom I had won & cultivated hundreds and thousands of pounds worth of business came down on me like a ton of bricks. I left and took time off to regroup and began freelancing and consulting and never looked back.

It was only then I realised how abusive the system is. Those at the top will exploit those below to maximise profits which then translate into their personal bonuses. They cut costs, make people work harder and pat themselves on the back for improving productivity (more bonuses). They emotionally manipulate employees by creating environments that are more cult than culture. If you falter, you are made to feel like a failure. And if you leave, there are plenty more people they can bring in whose insecurities they can exploit for their own financial gain.

I feel like the pandemic quietly pulled the curtain back on the illusion and triggered both the great resignation, and for those without the financial means to step away, this emerging wave of quiet quitting. Quiet quitting on a mass scale feels like the only way non-unionised employees can turn the tide. Companies are complaining at the moment that they are struggling to hire... but perhaps they need to take a step back and look inwards, rather than behave like the victims.

The irony of all of this is that I do believe capitalism is a far more effective way of lifting everyone's quality of life than other systems... but it needs a serious injection of fairness to stay effective.

OK... that's my illogical ramble. Thank you for bringing it up.

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