Strands of Genius: Wonky Projects, Marketing Society Podcast, Evidence-Based Metrics, YouTube Culture & Trends Report
Strands of Genius: Wonky Projects, Marketing Society Podcast, Evidence-Based Metrics, YouTube Culture & Trends Report
plus our thoughts on: anniversaries
WRITING FROM | Nashville, TN
WORKING ON | Travel planning (and it feels so good!!)
LOOKING AHEAD
July 1-14 | Nashville, TN
July 15-22 | (Tentative) NYC
July 22-August 15 | (Tentative) Porto, Portugal
August 15-August 29 | (TBD: France/UK)
Aug 29-Sept 3 | Orlando, FL
Sept 3-Oct 3 | (TBD: France/UK)
:: WHAT’S NEW & WEEKLY GRATITUDE ::
Yesterday, was our 7th wedding anniversary!! (Though we had friends in town for the 4th of July, so we’ll celebrate Friday instead.) Still, after two weeks apart, and coming back to an anniversary, it’s hard not to feel all loved up. The whole absence makes the heart grow fonder thing appears to be true ; ) Very thankful to be in partnership in work, life and love with Faris and just feel like it’s a good time to put that gratitude back out into the world.
This week, we’re especially thankful for:
all the love, Juju & her ridiculously awesome house, Frank & his ridiculously awesome pool, and pool floats, John, Martin’s, Morgan & Colin, frozen mojitos, pimento cheese, Alex & Collin, Texas caviar, beer runs, Lauren, red white & blue Rice Krispie treats, Ashley, Aisha, garlic aoli potato salad, Steve, franzia, Scott & Ivan, elote/esquite, new drinking games, and pool parties in general!
S C H O O L O F S T O L E N G E N I U S >> H I G H L I G H T S
// SOSG x STEVE CHAPMAN | JULY 14 @ 12p ET/5p BST //
We’ll give away 5 tickets to the first people to respond here, who haven’t already attended a School of Stolen Genius event. Steve is an artist and entrepreneur, who is going to be giving a talk using a bingo machine to select which things he’ll talk about. It’s one of the most fun talks we’ve seen, and we’re very much excited about this event!
Enroll at http://schoolofstolengeni.us
:: THE LINKS ::
MARKETING SOCIETY PODCAST
If you’re looking for a lively 10 minutes with Faris talking about attention, here’s Faris on The Marketing Society podcast. (The Marketing Society)
EVIDENCE-BASED METRICS
We’re big fans of Adelaide and how they’re transforming the metrics and measurement space, specifically using attention and its impact on outcomes. In their latest report, Adelaide tie this back to the scientific method: “The scientific method has reworked the incentive model of every market that it has touched for the better. From professional sports to finance, it has left a trail of evidence-based disruption—promoting quality goods, rewarding innovation and increasing transparency. In media we hope that evidence-based metrics will give advertisers reasons to pay more for quality, creating a positive feedback loop that can begin to undo the damage wrought by decades of inaccurate measurement.”(Adelaide Metrics & ANA)
YOUTUBE CULTURE & TRENDS REPORT
Loved watching this culture & trends report from YouTube. They reference specific videos or channels which you can add to your playlist, and the whole thing is just very well done. You could use it for your next presentation, or simply for a way to discover some new YouTube content. Thanks RH for the tip!(YouTube/Cannes)
Strands of Genius is currently read by 12,000 subscribers. Support us by sponsoring an issue, becoming a member of The School of Stolen Genius, or encouraging friends or colleagues to subscribe.
:: WHAT WE’RE THINKING ABOUT: OUR WEDDING ::
MIAMI AD SCHOOL - REGISTRATION OPEN
We’re looking forward to working alongside the amazing folk at Miami Ad School for their Strategist 2.0 Bootcamp in July.
Classes are taught using the learn, do, and share the method to help you grasp information.
Furthermore, you will present a Portfolio of Learnings to your Strategy department at the end of the Bootcamp.30 hours of virtual-live class time with classmates and instructors. A combination of lectures, workshops, and assignments with pitch and feedback sessions.
A digital Diploma is included for this Bootcamp.
Dates: July 18th to July 24th // Tuition: US$1,500
You can check out the speakers here and sign up here. We hope to see you there.
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know.
rockON,
faris & rosie & ashley | your friends over at geniussteals.co
@faris is always tweeting
@rosieyakob hangs out on instagram
@ashley also writes for deaf, tattooed & employed
Know someone who could use some inspiration in their inbox? Send ‘em our way!
It's called Genius Steals because we believe ideas are new combinations and that nothing can come from nothing. But copying is lazy. We believe the best way to innovate is to look at the best of that which came before and combine those elements into new solutions.
Co-Founders Faris & Rosie are award-winning strategists and creative directors, writers, consultants and public speakers who have been living on the road/runway since March 2013, working with companies all over the world. Our Director of Operations is nomadic like us, our accounting team is based out of Washington, our company is registered in Tennessee, and our collaborators are all over the world. Being nomadic allows us to go wherever clients need us to be, and to be inspired by the world in between.
Hit reply and let’s talk about how we might be able to work together :)